(PRESS RELEASE) DEER PARK, NY – The Health Extension Pet Care management team recently strengthened their commitment to a Minimum Advertised Pricing (MAP) policy. MAP policies impose restrictions on the price at which a product may be advertised, thereby leveling the playing field for independent pet specialty retailers. To reinforce their strict policy, which has been in place for a year, the company has implemented MAPP TRAP, a sophisticated online price monitoring & enforcement software system.
“By adding this new layer of digital vigilance, we can ensure that all our partners are honoring their MAP agreement,” commented Russ Silberman, Digital CRM & Website Manager. “This reinforces our commitment to our independent retailers and ensures everyone remains on a level playing field. MAP violators or unauthorized sellers will be immediately notified enabling us to swiftly issue responses or suspensions to assure continued compliance.”