Health Extension has strengthened its commitment to a minimum advertised pricing (MAP) policy, which has been in place for a year, by implementing MAPP TRAP, an online price monitoring and enforcement software system.
“By adding this new layer of digital vigilance, we can ensure that all our partners are honoring their MAP agreement,” said Russ Silberman, digital CRM and website manager. “This reinforces our commitment to our independent retailers and ensures everyone remains on a level playing field. MAP violators or unauthorized sellers will be immediately notified, enabling us to swiftly issue responses or suspensions to assure continued compliance.”
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