Pet Age recently spoke with Brad Gruber, president and COO of Health Extension, who discussed the company’s current strategies that help it remain successful in today’s competitive market.
Q: What is the history of your company, and how has it played a role in Health Extension’s relationship with independent retailers?
A: Our roots began with independent retail stores opened by our family in the 1960s. As the years went on, we saw the need for a trusted holistic brand that an independent store, like ours, could confidently promote to their customers. With that niche in mind, we started Health Extension in our basement. As the third generation, I have the privilege of furthering our business and mission. Our family is dedicated to providing independent pet store owners with food they can be proud to call their own. By committing to the finest holistic ingredients at the best possible price, we give pets the nutrition they need and retailers the competitive advantage they need to thrive.
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