Grain-Free Options Abound

The grain-free movement has shifted from a health food fad to an expectation among many dog owners. While the origin of the grain-free trend among human health started with a combination of celebrity fad diets and an awareness of gluten sensitivity, the grain-free trend in pet food trickled down from there and gained momentum with…

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Health Extension Hires New Sales Manager

Health Extension Pet Care has welcomed Tim Seibold as the company’s Southwest territory sales manager. Seibold previously worked in human food sales with US Foods for 15 years, and prior to joining Health Extension, he spent five years at Nature’s Variety, where he held the position of territory sales manager in the Southwest. His accomplishments…

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Health Extension Appoints New Sales Manager

Health Extension Pet Care welcomed Tim Seibold as the company’s southwest territory sales manager. The new appointment will help support Health Extension’s recent growth. Seibold previously worked in human food sales with US Foods for 15 years, and prior to joining Health Extension he spent five years at Nature’s Variety, where he held the position…

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Holistically Healthy

Pet Age recently spoke with Brad Gruber, president and COO of Health Extension, who discussed the company’s current strategies that help it remain successful in today’s competitive market. Q: What is the history of your company, and how has it played a role in Health Extension’s relationship with independent retailers? A: Our roots began with…

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Wild About Meat

Exotic or novel proteins are becoming more popular than ever as pet owners seek variety and nutritional benefits. View full article here: http://www.petbusiness.com/July-2017/Wild-About-Meat/

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Health Extension Pet Care Names Business Development Manager

(PRESS RELEASE) Health Extension Pet Care announces that Jamie Laton has accepted the newly created position of business development manager.HE Jamie Latton2 Laton began working at Health Extension in 2010 and has held several internal support positions before joining the sales department as key account manager. She has most recently served as national key account…

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Gut Check

There was a time when dog owners would assume that their dog just had gas and leave it at that. But manufacturers and retailers report that these days, dog owners are paying a lot closer attention to their dogs’ digestive health and what they can do to help improve it. A better understanding from pet…

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Health Extension Implements MAPP TRAP System

Health Extension has strengthened its commitment to a minimum advertised pricing (MAP) policy, which has been in place for a year, by implementing MAPP TRAP, an online price monitoring and enforcement software system. “By adding this new layer of digital vigilance, we can ensure that all our partners are honoring their MAP agreement,” said Russ…

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Pet food company strengthens minimum pricing policy

The Health Extension Pet Care management team strengthened their commitment to a minimum advertised pricing (MAP) policy. MAP policies impose restrictions on the price at which a product may be advertised, thereby leveling the playing field for independent pet specialty retailers. To reinforce their strict policy, which has been in place for a year, the…

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Health Extension Steps Up MAP Enforcement Efforts

The Health Extension Pet Care management team recently strengthened its commitment to a Minimum Advertised Pricing (MAP) policy. MAP policies impose restrictions on the price at which a product may be advertised, thereby leveling the playing field for independent pet specialty retailers. To reinforce its strict policy, which has been in place for a year,…

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Health Extension Steps Up MAP Enforcement Efforts

(PRESS RELEASE) DEER PARK, NY – The Health Extension Pet Care management team recently strengthened their commitment to a Minimum Advertised Pricing (MAP) policy. MAP policies impose restrictions on the price at which a product may be advertised, thereby leveling the playing field for independent pet specialty retailers. To reinforce their strict policy, which has…

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Health Extension Strengthens MAP Policy

The Health Extension Pet Care management team has strengthened its commitment to a Minimum Advertised Pricing (MAP) policy. MAP policies impose restrictions on the price at which a product may be advertised, thereby leveling the playing field for independent pet specialty retailers. To reinforce the company’s strict policy, which has been in place for a…

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Sample These 3 Wholesome Dry Dining Trends for Cats

High-end pet foods are popping up everywhere from hardware stores to mom-and-pop grocery stores. While many of these super-premium formulas used to cater exclusively to canines, there’s now room at the table for feline friends as well. And good news for independent retailers: The trend toward holistic, natural foods will continue, as health-minded consumers look…

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Holistic Health Extension Makes Hires in Sales Department

Holisitc Health Extension hired Ron Fissell as its New York metro territory sales manager and Adam Katz as its director of strategic accounts. Fissell’s primary responsibilities will be building and maintaining both relationships and brand awareness with distributors and retailers throughout the New York metro area. In Katz’ role at Health Extension, he will help…

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Health Extension Pet Care Grows its Team

Health Extension Pet Care, a leading holistic pet food company, announced that Adam Katz has joined its growing team as director of Strategic Accounts. Katz hails from Multipet International where he has spent 13 years in a number of key sales and management positions, most recently as national account/brand development manager. In his new role…

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Holistic Health Extension Hires Sales Manager

Holistic Health Extension has welcomed Ron Fissell as the company’s New York Metro territory sales manager. The appointment supports the tremendous amount of growth the brand has experienced in recent months, which includes debuting new packaging for its original line of food and its line of dog treats, as well as introducing a line of…

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Large Bites Formula

Holistic Health Extension Pet Care presents grain-free canned diets for cats. The all-natural recipes contain premium, high-quality protein sources, as well as other novel ingredients. Each formula is created with whole food ingredients, such as real chicken, tuna or tilapia. Quality ingredients, such as apple cider vinegar and coconut oil, are added to help support…

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Feline Feasts

Trends in wet cat food, much like those for human cuisine, have been toward better protein sources, higher-quality ingredients and less processing. View full article here: http://www.petage.com/feline-feasts/

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Why pet owners are buying more wet pet food

Executives at Bravo Pet Food and Holistic Health Extension believe demographics and demand trends favor continued growth in the wet pet food category. These pet food industry entrepreneurs shared their insights into how to innovate in the wet pet food category, and what drives its growth. The present and future engines of pet food sales,…

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Health Extension Rolls Out New Large Breed Recipe

Holistic Health Extension has introduced the new Large Bites formula for large breed dogs. The Chicken & Brown Rice Large Bites Recipe is loaded with highly nutritious ingredients, like deboned chicken, New Zealand Green Mussel and glucosamine, plus prebiotics and probiotics to help maintain a healthy digestive tract. The introduction of the new Large Bites…

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Holistic Health Extension Grain-Free Canned Cat Food

Holistic Health Extension Pet Care presents grain-free canned diets for cats. The all-natural recipes contain premium, high-quality protein sources, as well as other novel ingredients. Each formula is created with whole food ingredients, such as real chicken, tuna or tilapia. Quality ingredients, such as apple cider vinegar and coconut oil, are added to help support…

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Health Extension Refreshes Original Packaging

It’s the latest in a series of updates. (PRESS RELEASE) DEER PARK, NY – Following the packaging updates recently made to its Grain Free Line and line of canine treats, Holistic Health Extension Pet Care is introducing new packaging for its Original Line. Health Extension’s new look complements the recent updates made to the Grain Free…

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Health Extension Pet Care Debuts New Grain-Free Cat Cans

DEER PARK, NY – Holistic Health Extension Pet Care released its first line of grain free canned diets for cats. These all-natural recipes contain premium, high-quality protein sources, as well as other novel ingredients. Each formula is created with whole food ingredients, like real chicken, tuna or tilapia. Quality ingredients like apple cider vinegar and…

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Pet Age’s 40 Under 40

Pet Age is proud to present the 2016 winners of our Forty Under 40 awards. To qualify for a nomination, the individual had to meet selection criteria that included working in the pet industry, possessing significant authority for decision making within a company or organization and being 39 years old or younger at the time…

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Pet Industry All-Stars

It was another year of growth for the pet industry, which is expected to surpass the $62-billion mark by the end of 2016, according to the American Pet Products Association. While much of this success can be attributed to the continued trend toward treating pets as valued members of the family, manufacturers have also played…

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Grain-free pet food rebrand succeeds for Health Extension

Redesigned pet food packaging and rebranded products helped Health Extension Pet Care increase sales and expand the territory of their grain-free cat and dog food line, Brad Gruber, president and COO of Health Extension, told Petfood Industry. Last year, Health Extension recently had launched its grain-free Allergix line when Petfood Industry profiled the company. That…

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Pet Brands Finalists for SupplySide West CPG Editor’s Choice Awards

Matrix Partners, a public relations firm in Chicago, announced that its clients Barkworthies, Caru Pet Food and Holistic Health Extension Pet Care are three of the top five finalists for the SupplySide West CPG Editor’s Choice Awards in the category of Pet Food/Treats. View full article here: http://www.petproductnews.com/News/Pet-Brands-Finalists-for-SupplySide-West-CPG-Editors-Choice-Awards/

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Holistic Health Extension Expands National Sales Team

Holistic Health Extension, a manufacturer of American-made pet foods headquartered in Melville, N.Y., added three experienced pet professionals to its national sales team. Stew Omar has taken on the role of California territory sales manager. A 20-year veteran in the pet specialty channel, Omar most recently served as California territory sales manager for Mars Pet…

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Holistic Health Extension Expands National Sales Team

Holistic Health Extension’s management has announced that three experienced pet industry professionals have been added to their national sales team. Stew Omar has taken on the role of California Territory Sales Manager. A 20-year veteran in the pet specialty channel, Omar is a motivated self-starter and creative out-of-the-box thinker, according to the company. He most…

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A Healthy Advantage

Brad Gruber, chief operating officer at Health Extension Pet Care, discusses how his company’s diverse lineup of nutrition, grooming and training products are a perfect fit for independent pet specialty stores. View full article here: http://www.petbusiness.com/September-2016/A-Healthy-Advantage/

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Vets Choice Becomes Health Extension Pet Care

Vets Choice has changed its name to Health Extension Pet Care. The new name derives from the company’s popular line of pet food. The company’s name will be the only change. According to Health Extension Pet Care, the company will still have the same UPCs and product numbers. It will be operated under the same…

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Health Extension Pet Care Donates Supplies

Health Extension Pet Care Company has donated food and supplies valued at $15,000 to the Shake A Paw Center for Rescue & Adoption (SPCRA of NJ) “Health Extension is a strong supporter of our customers and we are happy to support Shake A Paw’s efforts to provide a second chance to homeless animals” said Brad…

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