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Holisitc Health Extension hired Ron Fissell as its New York metro territory sales manager and Adam Katz as its director of strategic accounts.

Fissell’s primary responsibilities will be building and maintaining both relationships and brand awareness with distributors and retailers throughout the New York metro area. In Katz’ role at Health Extension, he will help the company’s sales team build stronger relationships with national and key accounts.

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Holistic Health Extension released its first line of grain free canned diets for cats. The all-natural recipes contain whole food ingredients and high-quality protein sources like chicken, tuna or tilapia, plus ingredients like apple cider vinegar and coconut oil. The recipes are low in carbohydrates and do not contain artificial colors or preservatives.

The six flavors being introduced in 2.8 oz. cans are: Chicken and Duck, Chicken and Salmon, Chicken and Tuna, Chicken and Pumpkin, Tuna and Prawns and Tilapia and Tuna.

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Holistic Health Extension Pet Care’s line of grain-free dog treats has recently been redesigned to convey the positive “pets-first” philosophy behind all of its products. Every grain-free morsel is made from 100 percent natural ingredients and made in the USA. In all, seven flavors have been refreshed: Bully Puffs Bacon & Liver, Bully Puffs Duck & Yogurt, Bully Puffs Chicken & Cheddar, Bully Puffs Lamb & Peanut Butter, Bison Bites, Bacon Chips and Nutra Nuggets.

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Health Extension Pet Care Grows its Team

Aug. 24, 2017, 9:23 p.m.

Health Extension Pet Care, a leading holistic pet food company, announced that Adam Katz has joined its growing team as director of Strategic Accounts. Katz hails from Multipet International where he has spent 13 years in a number of key sales and management positions, most recently as national account/brand development manager. In his new role at Health Extension, he will be responsible for helping the sales team build even stronger, more rewarding relationships with National and Key Accounts.

“We’re overjoyed that Adam made the decision to join our growing sales team,” Health Extension Pet Care President Brad Gruber said. “He brings a unique combination of skill, enthusiasm and experience to this high-profile senior management position.”

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Executives at Bravo Pet Food and Holistic Health Extension believe demographics and demand trends favor continued growth in the wet pet food category. These pet food industry entrepreneurs shared their insights into how to innovate in the wet pet food category, and what drives its growth.

The present and future engines of pet food sales, millennials and baby boomers, increasingly tend towards owning cats or smaller dogs, like Chihuahuas, which can be fed wet pet food more affordably than a Saint Bernard. At the same time, pet food trends, including grain-free, raw and high-protein, lend themselves well to wet dog and cat food.

“Millennials inherently spend more money on their pets to ensure they are well fed,” said Brad Gruber, president and COO of Holistic Health Extension. “The real strength in growth in this category is driven by baby boomers, where spending is growing the most due to the number of households headed by this group.”

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