Post Categories

Holistically Healthy

Oct. 18, 2017, 4:42 p.m.

Pet Age recently spoke with Brad Gruber, president and COO of Health Extension, who discussed the company’s current strategies that help it remain successful in today’s competitive market.
Q: What is the history of your company, and how has it played a role in Health Extension’s relationship with independent retailers?
A: Our roots began with independent retail stores opened by our family in the 1960s. As the years went on, we saw the need for a trusted holistic brand that an independent store, like ours, could confidently promote to their customers. With that niche in mind, we started Health Extension in our basement. As the third generation, I have the privilege of furthering our business and mission. Our family is dedicated to providing independent pet store owners with food they can be proud to call their own. By committing to the finest holistic ingredients at the best possible price, we give pets the nutrition they need and retailers the competitive advantage they need to thrive.

View full article here: http://www.petage.com/holistically-healthy/


Health Extension Hires New Sales Manager

Oct. 18, 2017, 4:42 p.m.

Health Extension Pet Care has welcomed Tim Seibold as the company’s Southwest territory sales manager.
Seibold previously worked in human food sales with US Foods for 15 years, and prior to joining Health Extension, he spent five years at Nature’s Variety, where he held the position of territory sales manager in the Southwest. His accomplishments in the pet food industry include salesman of the year with Nature’s Valley in 2014.
Seibold’s primary responsibilities at his new role will be building and maintaining both relationships and brand awareness with Health Extension’s distributor and retailers throughout the Southwest region.

View full article here: https://www.petage.com/health-extension-pet-hires-new-sales-manager/


Health Extension has strengthened its commitment to a minimum advertised pricing (MAP) policy, which has been in place for a year, by implementing MAPP TRAP, an online price monitoring and enforcement software system.

“By adding this new layer of digital vigilance, we can ensure that all our partners are honoring their MAP agreement,” said Russ Silberman, digital CRM and website manager. “This reinforces our commitment to our independent retailers and ensures everyone remains on a level playing field. MAP violators or unauthorized sellers will be immediately notified, enabling us to swiftly issue responses or suspensions to assure continued compliance.”

View full article here: http://www.petbusiness.com/Health-Extension-Implements-MAPP-TRAP-System/


Health Extension Pet Care announced that Jamie Laton has accepted the newly created position of business development manager. Laton began working at Health Extension in 2010 and has held several internal support positions before joining the sales department as key account manager and most recently served as national key account manager.

Laton brings a wealth of experience to the business development side, where she will be responsible for continuing her relationship with several of her existing key retailers, as well as providing a strong business development presence to new and select key markets. She will be focusing on distributor and retailer engagement in the development of those important new markets for Health Extension.

View full article here: http://www.petbusiness.com/Health-Extension-Pet-Care-Appoints-New-Business-Development-Manager/


Wild About Meat

Oct. 18, 2017, 4:42 p.m.

Exotic or novel proteins are becoming more popular than ever as pet owners seek variety and nutritional benefits.

View full article here: http://www.petbusiness.com/July-2017/Wild-About-Meat/