Aug. 24, 2017, 9:23 p.m.
Categories: In the Media
Redesigned pet food packaging and rebranded products helped Health Extension Pet Care increase sales and expand the territory of their grain-free cat and dog food line, Brad Gruber, president and COO of Health Extension, told Petfood Industry.
Last year, Health Extension recently had launched its grain-free Allergix line when Petfood Industry profiled the company. That line now has been completely overhauled and is marketed as Health Extension Grain-Free.
The pet food rebranding efforts worked, and the revamped dog and cat food line has been well received, according to Gruber.
View full article here: http://www.petfoodindustry.com/articles/6061-grain-free-pet-food-rebrand-succeeds-for-health-extension