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Health Extension Steps Up MAP Enforcement Efforts

Oct. 18, 2017, 4:42 p.m.
Categories: In the Media

(PRESS RELEASE) DEER PARK, NY – The Health Extension Pet Care management team recently strengthened their commitment to a Minimum Advertised Pricing (MAP) policy. MAP policies impose restrictions on the price at which a product may be advertised, thereby leveling the playing field for independent pet specialty retailers. To reinforce their strict policy, which has been in place for a year, the company has implemented MAPP TRAP, a sophisticated online price monitoring & enforcement software system.

“By adding this new layer of digital vigilance, we can ensure that all our partners are honoring their MAP agreement,” commented Russ Silberman, Digital CRM & Website Manager. “This reinforces our commitment to our independent retailers and ensures everyone remains on a level playing field. MAP violators or unauthorized sellers will be immediately notified enabling us to swiftly issue responses or suspensions to assure continued compliance.”

View full article here: http://petsplusmag.com/news/press-releases/2846-health-extension-steps-up-map-enforcement-efforts.html