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Health Extension Strengthens MAP Policy

Oct. 18, 2017, 4:42 p.m.
Categories: In the Media

The Health Extension Pet Care management team has strengthened its commitment to a Minimum Advertised Pricing (MAP) policy. MAP policies impose restrictions on the price at which a product may be advertised, thereby leveling the playing field for independent pet specialty retailers. To reinforce the company's strict policy, which has been in place for a year, Health Extension has implemented MAPP TRAP, a sophisticated online price monitoring and enforcement software system.

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